1. Introduction

In this case study, we focus on Tariq Jaser, Head of Marketing at myco, the innovative web3 video streaming platform. myco’s remarkable collaborative success with Xapads, the leading advertising technology company, led to a gold-winning campaign at the Digixx 2023 Awards. The joint campaign triumphed in both the Insight & Research and Mobile & Apps Marketing categories, showcasing the power of their partnership, creativity, and innovation.

2. The Challenge

The main challenge was to position myco as a cutting-edge web3 video streaming app and empower content creators to earn from their creations. The collaboration with Xapads aimed to leverage strategic in-app placements to achieve heightened brand awareness, expanded reach, improved user retention rates, and high-quality user acquisitions.

3. Approach and Strategy

Tariq Jaser led the marketing efforts, and together with Xapads, they devised a strategic approach that focused on creative in-app placements and impactful execution. The strategy was centered around harnessing the potential of web3 technology to transform the video streaming landscape and drive impressive results.

4. Execution

4.1 Collaborative Campaign Planning:

myco and Xapads collaborated closely to plan the campaign. Insights and research were conducted to understand user preferences, content consumption patterns, and opportunities for strategic in-app placements.

4.2 Creative In-App Placements:

The campaign leveraged creative in-app placements provided by Xapads. These placements were strategically designed to captivate users, drive engagement, and promote the web3 video streaming app, myco.

4.3 Seamless Execution:

The campaign was executed seamlessly, ensuring the right message reached the target audience. The collaboration between myco and Xapads played a crucial role in the effective execution of the campaign.

5. Results and Outcomes

5.1 Heightened Brand Awareness and Expanded Reach:

The campaign’s strategic approach and creative in-app placements resulted in heightened brand awareness for myco. The app’s reach expanded, attracting new users and driving more interest in web3 video streaming.

5.2 Improved User Retention and High-Quality Acquisitions:

With the strategic placement of in-app ads, user retention rates improved significantly. Additionally, the campaign attracted high-quality user acquisitions, enhancing the overall user base.

5.3 Recognition at Digixx 2023 Awards:

The joint campaign’s exceptional creativity, innovation, and impact earned myco and Xapads gold awards in both the Insight & Research and Mobile & Apps Marketing categories at the Digixx 2023 Awards.

6. Conclusion

The award-winning collaboration between myco and Xapads, spearheaded by Tariq Jaser, Head of Marketing at myco, exemplifies the power of partnership, creativity, and innovation in the web3 video streaming industry. By leveraging strategic in-app placements and harnessing web3 technology’s potential, the campaign achieved remarkable results. The heightened brand awareness, expanded reach, improved user retention, and high-quality user acquisitions transformed the video streaming landscape for myco, solidifying its position as a cutting-edge app in the industry. The recognition at the Digixx 2023 Awards celebrated the dedication and efforts of myco and Xapads in revolutionizing video streaming and pushing the boundaries of innovation.