1. Introduction

In this case study, we delve into my achievement at Myco, a web3 streaming video platform. Myco’s success relied on leveraging first-party data and user preferences to deliver targeted marketing messages and achieve key performance indicators (KPIs). I led the project to identify and collect data across various channels, including apps, website, and social media. The data was then connected to a custom-made dashboard, providing a comprehensive view of user behavior. By using first-party data and lookalikes in every market expansion, we achieved lower cost per action and significantly higher user retention. The deployment of first-party engagement on multiple levels, including email marketing, push notifications, and website/in-app messaging, resulted in exceptional results and garnered Myco the prestigious award for customer excellence, ‘Turning Data into Delights.’

2. The Challenge

The main challenge was to utilize first-party data and user preferences effectively to optimize marketing efforts and drive customer retention. We needed to identify and collect data from various channels, create a unified view of user behavior, and implement data-driven marketing strategies to improve KPIs on the streaming platform.

3. Approach and Strategy

My approach involved identifying key data collection points across apps, website, and social media channels. The data was vetted and integrated into a custom-made dashboard, providing a detailed view by channel and featuring key events generated from analytics tools such as GA4 and MMP. Leveraging first-party data and lookalikes, we deployed targeted engagement tactics on multiple levels to enhance user retention and improve lower funnel metrics.

4. Execution

4.1 Data Collection and Custom Dashboard:

I identified the main data collection points across apps, website, and social media channels. The collected data was then integrated into a custom-made dashboard, providing real-time insights into user behavior, engagement, and preferences.

4.2 Utilizing First-Party Data for Marketing:

We leveraged the first-party data collected to deliver targeted marketing messages. By understanding user preferences and behavior, we could create personalized campaigns that resonated with the audience, resulting in lower cost per action and higher user retention.

4.3 First-Party Engagement Deployment:

First-party engagement strategies were deployed on multiple levels, including email marketing, push notifications, and website/in-app messaging. These engagement tactics were tailored to individual user preferences, ensuring a seamless and delightful user experience.

5. Results and Outcomes

5.1 Improved Marketing Effectiveness and User Retention:

The data-driven marketing strategies, fueled by first-party data and user preferences, significantly improved marketing effectiveness. This led to higher user retention and lower cost per action, resulting in overall growth for Myco’s streaming platform.

5.2 Recognition for Customer Excellence:

The successful implementation of technology to improve customer retention and drive growth on lower funnel metrics earned Myco the prestigious award for customer excellence, ‘Turning Data into Delights.’ The recognition solidified Myco’s position as a leader in utilizing data-driven strategies in the web3 streaming industry.

6. Conclusion

My achievement at Myco, where I led the initiative to turn data into delights, exemplifies the power of first-party data and user preferences in optimizing marketing efforts and enhancing customer retention. By identifying key data collection points and connecting them through a custom-made dashboard, we gained valuable insights into user behavior. Leveraging first-party data, we implemented personalized engagement strategies that resonated with the audience, resulting in significant improvements in KPIs and user retention. The award for customer excellence underscored Myco’s commitment to leveraging technology and data to deliver exceptional customer experiences and drive success in the web3 streaming platform.